The short answer
Choose AiRR Score when you need an independent, composite, citable benchmark with documented methodology.
Choose Peec AI when your priority is share-of-voice analytics, you have a European audience footprint, and you want approachable mid-market pricing on a tool focused specifically on AI-generated answers.
At a glance
The independent benchmark
- CategoryMeasurement
- HQNew York, NY
- IndependentYes
- Composite scoreYes, 0-100
- Framework4P
- PricingStarter to Enterprise
European AI search analytics
- CategoryAI search analytics
- HQBerlin, Germany
- FoundedEarly 2025
- Funding$29M
- Composite scoreShare-of-voice metrics
- LLM coverageChatGPT, Perplexity, Gemini, Copilot, AI Mode, AI Overviews (Pro adds Claude, DeepSeek)
- PricingStarter €85/mo, Pro €205/mo (unlimited seats)
Side-by-side
| Dimension | AiRR Score | Peec AI |
|---|---|---|
| Independent measurement | Yes | Analytics-focused |
| Single composite score (0-100) | Yes | No |
| Documented public methodology | Yes (4P) | Partial |
| Share-of-voice depth | Yes within Presence | Strong |
| Tracks ChatGPT, Perplexity, Gemini, Copilot, AI Overviews | ChatGPT live, others rolling out | Yes |
| Browser-session prompt simulation | API-based | Yes (differentiator) |
| European audience focus | Global | Strong (Berlin HQ) |
| Persona-based segmentation | Yes | Limited |
| Quarterly research publications | Yes | Marketing content |
Where each platform wins
What Peec AI does better
Share-of-voice analytics. Peec is built around SOV across the major LLMs. If you think in share-of-voice as your primary metric, Peec speaks that language natively.
Browser-session prompt simulation. Peec queries AI platforms by simulating real browser sessions rather than calling APIs, capturing the same responses real users see. That methodology is a real differentiator over API-based competitors.
European audience focus. Peec is headquartered in Berlin and has a stronger European customer base, which can matter for brands measuring against competitors with EMEA-heavy footprints.
Approachable SMB pricing with unlimited seats. Starter at €85/month with unlimited seats is more accessible than enterprise GEO platforms.
What AiRR does better
Independence. AiRR is the independent measurement layer. Peec is positioned as AI search analytics for marketing teams inside the GEO/AEO category. AiRR is the score that defends the work; Peec is one of the analytics tools that supports the work.
Single composite score. One 0-100 number you can present, defend, and benchmark over time.
4P framework. Perception, Persistence, Presence, Prestige. Documented, public, defensible.
Quarterly research. AiRR publishes original research that gets cited by third-party publications.
When to choose Peec AI instead of AiRR
Peec is the right call when:
Share-of-voice is your primary metric. You have a European-heavy audience footprint. You want SMB pricing with unlimited seats. You value the browser-session methodology over API-based tracking. You do not need a single composite score, and you are not trying to defend the score to a board, an investor, or an acquirer.
AiRR is the right call when:
You need a defensible, citable, independent benchmark. You want one composite score. You want documented public methodology. You want quarterly research publications you can cite. You need a Starter tier that does not require a mid-market commitment.