The independent data company for AI search visibility. Where your brand sits, how it ranks against competitors, prompt by prompt, persona by persona, daily.
Every brand in your category, scored 0 to 100 and ranked, with the four Ps behind each score.
Eight airlines, ranked on one standard. You can see not just who leads, but exactly how many points separate you from the brand above and below you.
AiRR measures your AI search visibility from every angle that matters, and reports it per engine, never blended into one synthetic number.
Your rank is not one number. AiRR re-scores the full competitive set for each tracked question, so you see exactly which questions you win and which you disappear from.
For "the best rewards program for frequent flyers," Delta leads at 74.1. Change the question and the order changes. AiRR tracks every prompt that matters to your business.
The same brand can lead the AI search market and lose the exact customer it depends on. AiRR measures your visibility through the lens of your ideal customer profile (ICP), not a generic prompt.
Read it left to right. Delta ranks #2 overall. Seen through a budget-conscious traveler it falls to #4, Southwest jumps to #1, and Frontier climbs from dead last to second. That swing, between the generic score and the score for your real buyer, is Persona AiRR Drift.
Every day AiRR runs, it adds to a record of your AI search visibility that only your organization holds. Log what you ship, and you see not just what your score did, but why it moved.
This history compounds daily and cannot be back-filled. It becomes proprietary institutional knowledge, an asset a competitor who starts later can never recreate.
One standardized score from 0 to 100, reported per engine and per persona, built from four measured dimensions. We send thousands of blank-slate prompts at scale, report confidence rather than a single noisy snapshot, and never average across engines.
AiRR measures. We never sell the fix. AiRR is the independent measurement layer for AI search visibility, also known as Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). The same way FICO scores borrowers and audit firms check the books, AiRR takes no money from the outcome it measures.
Independent, methodologically transparent research on how brands are measured, ranked, and recommended inside AI search.
Across 8,811 prompts and 30 brands, a single brand's AI search visibility shifts by more than 40 AiRR points when only the audience persona changes. This paper introduces Persona AiRR Drift.
A controlled study of 8 Super Bowl LX advertisers before and after the game. At roughly $8 million a spot, not one ChatGPT recommendation changed.
AiRR Scores are already used as an independent benchmark inside published industry ratings, and the underlying data is yours to work with.
The Living Group uses the AiRR Score as a published criterion in its Living Ratings of U.S. Wealth Managers 2026.
AiRR is an independent data company, and independence is a reputation you build with people, not features.
Steven has spent over a decade building companies and teams, including the technology staffing firm Syfter, which he co-founded and grew to more than $75M in bootstrapped revenue. He built AiRR to give marketing and finance leaders an independent, third-party way to measure how their brand is represented inside AI search, the same way FICO measures credit and Nielsen measures audiences.
Transparent pricing for self-serve, custom scale for enterprise. We never sell optimization, so the score stays clean.
AiRR Score is a 0 to 100 benchmark for how visible, accurate, consistent, and competitive your brand is inside AI-generated answers. It is built on the proprietary 4P framework and reported per engine and per persona. Think of it as the FICO score of AI search.
AI search visibility is how prominently your brand appears when AI platforms like ChatGPT, Perplexity, Gemini, and Claude answer questions in your category. AiRR is the independent measurement layer for AI search visibility, also known as Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
Yes, by design. AiRR sells no optimization, content, or placement, so there is no conflict between the measurement and the work being measured. AiRR is also not tied to any single AI platform, model provider, or geography, and takes no vendor money that could influence a score. That neutrality is what makes the AiRR Score a benchmark you can cite to a board, an investor, or an acquirer.
GEO is the practice of optimizing brand content to appear in AI-generated answers. AiRR is not a GEO platform. AiRR is the independent measurement layer that quantifies whether GEO work is paying off.
AEO is the practice of optimizing for AI answer engines, including ChatGPT, Perplexity, and Google AI Overviews. AiRR provides the independent benchmark every AEO strategy needs.
Most AI visibility platforms both score your brand and sell the optimization to improve the score, which is a conflict of interest. AiRR is the independent measurement layer. AiRR measures and never sells the fix, which is what makes the AiRR Score a trusted, citable benchmark across the category.
AiRR sends thousands of blank-slate, unpersonalized prompts to AI platforms at scale, scores every response against the 4P framework, reports confidence rather than a single noisy snapshot, and never averages across engines. Every scan adds to a longitudinal record that compounds over time.
Yes. AiRR conditions every score on the persona or ideal customer profile that matters to your business and quantifies how far the answer shifts from the generic baseline. We call that Persona AiRR Drift.
AiRR tracks ChatGPT, Gemini, Claude, and Perplexity, with Copilot, Google AI Overviews, and Meta AI available on Enterprise. Scores are always reported per engine, never blended.
Starter is $99 per month billed annually, Pro is $349 per month billed annually, and Enterprise is custom. Every tier delivers the same independent measurement; higher tiers add engines, competitors, prompts, personas, and team features.
Book a walkthrough with the team, or see pricing.