AiRR gives you control of your brand's perception in AI search.

You can't ask it yourself. ChatGPT knows who you are when you ask, so the answer you see is custom to you, and if you tell it that it missed your brand, it apologizes and agrees, which poisons your own test. AiRR measures direct from the source with a blank slate, zero fingerprints, at scale, through your ideal customer's lens, and reports it as the AiRR Score, 0 to 100, with every point traceable to what AI actually said. Enter your website above and we'll run a scan.

Because AI answers are personalized by fingerprints, AI's version of cookies, and because the question changes with the customer. Ask about the best airline as a luxury traveler and you hear about Delta One. Ask as a budget traveler and you hear about Frontier and Southwest. AiRR measures your brand per prompt, per customer lens, per engine, never blended, and reports the gap between them as Persona AiRR Drift.

No. Private mode and incognito don't strip the fingerprints: your IP, your city, your language, and if you're signed in with a work email, your company. The answer is custom to you. One run isn't the truth either; the same question returns a different list run after run. AiRR runs each prompt many times over, blank slate, so one lucky answer never masquerades as the truth.

Yes. AiRR was built for brands that could never afford an enterprise brand tracker: it measures your brand's perception in AI search, the one channel no incumbent tracker measures. For the price of one ad that may or may not work, or one trade show that may or may not convert, you get a daily read on how AI presents you to your exact buyer, and the content to change it.

Define the customer, and AiRR asks as that customer. Every prompt is measured through the lens of your ideal customer profile, direct from the source, with zero fingerprints, and scored on the 4Ps: Presence, Perception, Prestige and Persistence. The result is a daily AiRR Score per customer lens, benchmarked against your competitors, with Persona AiRR Drift showing how far that customer's answer sits from the average user's.

Question by question. Ask AI for the best hot sauce, the best gluten-free snack or a gift box for a chef, and a handful of brands get named out of a category of hundreds, in an order that changes with the question and with who is asking. AiRR measures those answers for a specialty food brand and its competitors every day, through the buyer's lens, and shows where the brand appears, where it doesn't yet, and what content changes the answer.

The AiRR Score is the 0 to 100 standard for brand perception in AI search. It is built on the 4Ps: Presence, Perception, Prestige and Persistence, measured per engine, never blended, and tracked daily against your competitors. The weights are locked and every brand is measured identically, blank slate, direct from the source. The score can't be bought.

No. Onboarding is one click of a scan, and if you want the fix as well as the score, we deliver everything on a silver platter. We can do it all for you, updated daily, without ever touching your systems.